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Unilever's Multiple Brand Strategy

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... brand metrics for Unilever's Dove Nutrition Bar was Measured Across TV, Print and on the Internet. The Results? Online non-alcoholic beer from the same company. In this case, having multiple brands of what is essentially the same the company and also very challenging (Unilever, 2001). Unilever remains very passionate about creating and working to maintain a very successful business in China (Unilever, Every day over 150 million people choose a Unilever brand and all of these brands have earned a reputation that is portfolio of high-quality brands (Unilever, 2001). These brands are those local and global and many of them incorporate ...



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Sources list for UNILEVER'S MULTIPLE BRAND STRATEGY:

Unilever. "Brands." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/>
Multiple Branding Strategy at Unilever

Unilever. "Omo." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/omo.asp?>
Multiple Branding Strategy at Unilever

Unilever. "Home and Personal Care." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/>
Multiple Branding Strategy at Unilever

Unilever. Unilever Annual Report & Accounts and Form 20-F 2002. 2002. Retrieved October 21, 2003. URL: <http://www.unilever.com/Images/3_8325.pdf>
Multiple Branding Strategy at Unilever

Wentz, L. 1993, 'Unilever brands alive and kicking chairman assures,' Brandweek, vol. 64, pp. 39.
Internationalization of Branding

 

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